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The best opportunity to influence a child's future is in the first five years, a critical window of rapid brain development that does not occur at any other time. Children who hear fewer words during early childhood start school developmentally behind their peers and may never catch up.  When families read aloud to their young children, they can give them a better start to life.  We encourage families to read aloud and engage with their infants, toddlers and preschoolers every day. The effectiveness of the Reach Out and Read model is recognized by the American Academy of Pediatrics in a policy statement that recommends early literacy promotion as an essential component of pediatric care. We are now a national organization, currently serving 4.7 million children and their families in the U.S. By giving young children a foundation for success, Reach Out and Read is combatting the effects of income inequality.

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